Integrated Design

What if the best way to develop business performance was not through strict standards and stretch targets? What if you could get better results by the way you set up the flow of work?

You might establish clear external or internal customers for every piece of work, so everyone understood how their contribution made a difference to the whole. You might embed the day-to-day organization with continual, well-designed conversations about the nature and improvement of the work done together. You might thoroughly change the design of measurement and information - so that instead of being driven by numbers, people could continously learn from them.

If you set your system up that way, you would not be alone: there is a longstanding tradition of "intensive design" at companies like Toyota, Procter & Gamble, and other highly innovative production organizations.

The Dialogos network includes key pioneers and theorists in this form of intensive design. To be sure, very few companies orient themselves this way. Even when they start or approach it in good intentions, they fall up against the limits of entrenched practices and constraints. If you're willing to take the challenge seriously, you can meet these challenges; Dialogos can show you how.