Dr. Kate Isaacs and co-authors David Langstaff and Russell Eisenstat describe in this HBR article their study of how to overcome the fixation with short-term returns, drawing insights from in-depth interviews with 25 successful CEOs.
This study was carried out through the Center for Higher Ambition Leadership, an organization which works, among other things, to “detail best practices from the field.”
Taken from the article: “A purpose-driven story of value creation that is clearly and powerfully told is a CEO’s first line of defense against short-term pressures. Once in place, it both generates commitment of employees and customers and puts the short term and the quarter in context as the immediate building blocks to longer-term goals.”
Looking for tips on how to conquer short-termism? Read the full article here.