“The mechanisms that enable self-management also balance freedom and control. The companies function efficiently and exploit new opportunities quickly even as they minimize bureaucratic rules. Because individuals need to be persuaded to join a project, their feedback and misgivings are incorporated early in the development process, and talent is drained away from less-promising projects. Because enabling leaders devote much time and energy to discussions about new information, nobody’s strategic mindset becomes inflexible. Because cultural values and simple rules relating to the business model are part of everyday conversations and decision processes, people don’t go off in myriad directions. The collective vetting ensures that investment decisions aren’t determined by a leader’s pet projects. And because projects begin with small bets and are reinvested in iteratively, one bad bet won’t bring down the entire operation.”